品牌：心养日记

适用范围：海外经销商、区域代理商、进口商及 OEM/ODM 合作伙伴

SoulFeed Diary 目前为海外合作伙伴提供以下三种合作模式：

使用 SoulFeed Diary 现有产品及原包装，不对产品包装进行修改。

适用于：

• 首次合作及市场测试；
• 普通经销商；
• 希望快速进入市场的合作伙伴；
• 区域代理商。

产品配方及产品本身保持不变，根据合作伙伴所在国家或地区的市场需求，将包装内容翻译为当地语言，例如英语、泰语、马来语等。

SoulFeed Diary / 我们的生产合作伙伴提供约定的产品配方、原材料和生产支持。

合作伙伴可以根据自身品牌定位，自行设计产品包装及品牌视觉方案。

具体配方、包装、生产及开发方案须经双方确认后执行。

For the purpose of MOQ calculation, one SKU generally means one combination of:

specific product formulation + specific package size + specific packaging design.

Different formulations, package sizes, or packaging designs shall generally be treated as separate SKUs.

MOQ across different SKUs may not be combined unless otherwise agreed in writing.

For Model A Original Packaging cooperation, SoulFeed Diary maintains two principal overseas commercial price levels.

普通采购 / 市场测试

针对首次采购、试销或市场测试：

• 最低起购金额：每单人民币3,000元；
• 不设单个SKU 的最低采购数量要求；
• 可自由组合不同SKU，订单总金额达到人民币3,000元即可；
• 订单金额低于人民币3,000元的，将按照商品原价计算，不享受批发价格（Wholesale Price）。

注：试销订单不自动授予区域代理资格。

无论是普通经销、区域代理还是其他合作形式：

• 每个SKU 的 MOQ 为 1,000 件。

OEM / ODM 模式：

• 每个 SKU 的 MOQ为 1,000 件。

SKU定义

特定产品配方 + 特定净含量 + 特定包装设计的组合。

不同配方、不同规格或不同包装设计，原则上视为不同SKU。

不同 SKU 的 MOQ 原则上不可合并计算，除非双方另有书面约定。

SoulFeed Diary provides an Initial Market Protection Period to overseas retail, wholesale, and distribution partners making their first purchase of SoulFeed Diary products.

No minimum purchase value is required to receive the standard Initial Market Protection Period.

The purpose of this policy is to provide new partners with reasonable time to complete international transportation, local preparation, product listing, initial marketing, and market introduction without immediate additional wholesale competition from newly supplied SoulFeed Diary partners within the same Protected Region.

如产品有现货，可根据库存情况安排快速出货。

整体交付周期主要取决于：

• 产品库存及生产安排；
• 国际物流时间；
• 目的国进口许可及相关手续；
• 目的国清关时间。

在模式一基础上，通常需要额外增加约 1–2个月的包装设计、包装确认、印刷及工厂重新开模等时间。

实际交付周期以最终确认的产品、包装方案及生产计划为准。

Following the official commercial launch of the products in the Protected Region, the partner shall receive an additional:

30 calendar days of market protection.

If the products have not been officially launched within 30 calendar days following dispatch, the post-launch protection period shall automatically commence upon expiration of the initial 30-day period unless otherwise agreed in writing.

Accordingly, the maximum standard Initial Market Protection Period shall not normally exceed 60 calendar days from the date of dispatch.

During the applicable Initial Market Protection Period, SoulFeed Diary will generally refrain from supplying SoulFeed Diary branded products to a new distributor, wholesaler, or retailer within the same Protected Region.

Unless otherwise agreed in writing, the protection applies to wholesale and distribution supply arrangements within the Protected Region and does not constitute a transfer of ownership, intellectual property, permanent territorial rights, or national agency rights.

Initial Market Protection does not restrict SoulFeed Diary from conducting:

• Brand advertising;
• Digital advertising;
• Social media promotion;
• Website promotion;
• Consumer education;
• Market research;
• Trade promotion;
• Lead generation;
• Other general brand or marketing activities

within the Protected Region.

The display or delivery of advertisements within the Protected Region shall not, by itself, constitute a breach of the Initial Market Protection arrangement.

SoulFeed Diary may continue to receive and communicate with potential customers or business partners during the Initial Market Protection Period.

Unless otherwise agreed in writing, Initial Market Protection does not require SoulFeed Diary to transfer such inquiries or commercial leads to the protected partner.

Following expiration of the Initial Market Protection Period, partners demonstrating continued purchasing activity, active local sales, and meaningful market development may discuss continued regional protection with SoulFeed Diary.

SoulFeed Diary may consider factors including:

• Continued purchasing activity;
• Local sales performance;
• Retail and distribution development;
• Marketing activity;
• Brand development;
• Payment and cooperation history;
• Market potential;
• Overall commercial performance.

Any extended regional protection, including its territory, duration, purchase expectations, performance requirements, and other applicable conditions, shall be separately confirmed in writing.

Continued regional protection is not automatically granted solely as a result of the Initial Market Protection Period.

合作伙伴/进口商应在下单前自行确认其所在国家或地区对于宠物食品进口所需的：

• 进口许可证；
• 产品注册；
• 检疫要求；
• 标签要求；
• 成分及法规要求；
• 清关文件；
• 其他当地监管要求。

例如，马来西亚、泰国等市场可能涉及当地主管部门的进口及宠物食品相关要求。

The standard base minimum purchase requirement for consideration for National Exclusive Distribution is:

RMB 200,000 in product purchases per calendar month.

The partner shall continuously meet the applicable monthly purchase requirement during each full calendar month in order to maintain National Exclusive Distribution status.

RMB 200,000 per calendar month represents the base reference threshold for National Exclusive Distribution.

Because market size, population, distribution potential, channel structure, logistics, historical sales performance, and other commercial conditions vary significantly between countries, SoulFeed Diary may establish a higher monthly purchase requirement for a particular country.

The applicable country-specific monthly purchase requirement shall be confirmed in writing before the relevant National Exclusive Distribution arrangement becomes effective.

SoulFeed Diary may subsequently review and reasonably adjust the applicable monthly purchase requirement according to actual market conditions and commercial performance.

Any material adjustment shall normally be communicated to the National Exclusive Distributor with reasonable prior written notice and shall apply prospectively unless otherwise agreed by both parties.

Meeting or exceeding the applicable monthly purchase threshold does not automatically create or grant National Exclusive Distribution rights.

National Exclusive Distribution rights shall become effective only after:

1. Written confirmation by SoulFeed Diary; and/or
2. Execution of a separate Exclusive Distribution Agreement between SoulFeed Diary and the partner.

SoulFeed Diary may consider the partner's purchase volume, distribution capabilities, sales channels, market development capacity, regulatory compliance capability, payment history, brand development plan, and overall cooperation performance before granting national exclusivity.

Unless otherwise specified in the applicable Exclusive Distribution Agreement, the territory of a National Exclusive Distributor shall be the country expressly identified in that agreement.

During the effective term of national exclusivity, SoulFeed Diary shall not normally appoint another distributor for the same covered products within the Exclusive Territory or directly supply such covered products to other distributors, wholesalers, or retailers within that territory, except as otherwise agreed in writing.

Local wholesale distribution, retail channel development, and resale within the Exclusive Territory shall generally be managed through the National Exclusive Distributor.

The specific covered products, brands, channels, customer categories, and other scope of exclusivity may be further defined in the applicable Exclusive Distribution Agreement.

Granting National Exclusive Distribution rights does not transfer ownership of the SoulFeed Diary brand, trademarks, intellectual property, advertising accounts, websites, social media accounts, or other brand assets to the National Exclusive Distributor.

SoulFeed Diary retains the right to conduct brand advertising, digital marketing, social media activities, public relations, market research, consumer education, and other brand-building activities within the Exclusive Territory.

SoulFeed Diary may continue to receive inquiries from potential customers and business partners located within the Exclusive Territory.

During the effective term of national exclusivity, qualified wholesale, distribution, and retail-channel inquiries originating from the Exclusive Territory shall generally be referred to the National Exclusive Distributor for local commercial follow-up, unless otherwise agreed in writing.

Unless otherwise agreed in writing, the applicable monthly purchase requirement shall begin from the first full calendar month following the effective date of the National Exclusive Distribution arrangement.

Purchase value shall be calculated according to the product value recognized by SoulFeed Diary under confirmed purchase orders, excluding international freight, taxes, customs duties, insurance, banking fees, and other non-product charges unless otherwise agreed in writing.

If the National Exclusive Distributor fails to meet the applicable minimum monthly purchase requirement for one calendar month, SoulFeed Diary may review the distributor's performance and request a corrective or market development plan.

If the National Exclusive Distributor fails to meet the applicable minimum monthly purchase requirement for two consecutive calendar months, SoulFeed Diary may, subject to the applicable Exclusive Distribution Agreement:

• Review the exclusivity arrangement;
• Suspend all or part of the exclusive distribution rights;
• Adjust the applicable territory or scope of exclusivity; or
• Terminate the exclusive distribution status.

A temporary failure to meet the monthly target shall not automatically terminate exclusivity unless otherwise expressly provided in the applicable Exclusive Distribution Agreement.

SoulFeed Diary may take into account reasonable circumstances including inventory cycles, logistics disruptions, regulatory delays, market conditions, and the partner's overall performance when conducting such review.

在双方确认的情况下，我司可将货物免费运输至义乌、广州等指定港口或物流集散地。

国际运输部分原则上由合作伙伴自行安排。

合作伙伴可自行选择：

• 海运；
• 空运；
• 国际快递；
• 其他国际物流方式。

除双方另有书面约定外，国际运费、货运保险、目的港费用、进口关税、税费、清关费用、检验费用及目的国其他相关费用由合作伙伴承担。

原则上：

80% 定金 + 20% 尾款

具体尾款支付时间根据合作模式、客户信用及双方约定执行。

对于首次合作客户，尾款在发货前支付。

对于长期合作且信用良好的合作伙伴，可根据实际合作情况另行协商尾款支付方式。

OEM / ODM 合作涉及包装设计、印刷、制版、模具及其他定制开发工作。如产生额外费用，将根据实际成本另行报价。

可能产生的费用包括但不限于：

• 包装设计费用；
• 印刷制版费用；
• 包装模具费用；
• 特殊包装材料费用；
• 定制开发费用；

其他经双方确认的费用。

在进入正式生产前，合作伙伴应完成包装设计、产品规格及生产文件的最终确认。

区域代理资格由 SoulFeed Diary 根据合作伙伴的市场能力、采购规模、市场开发能力及双方合作情况综合确认。

区域代理商应持续达到双方约定的最低采购目标。

注意：

如区域代理商连续三个月未达到约定的最低采购目标，SoulFeed Diary 有权重新评估其区域代理资格。

区域代理资格的调整、暂停或终止将根据双方合作协议执行。

Standard payment terms:

80% deposit + 20% balance

For first-time customers, the remaining balance shall generally be paid before shipment.

For long-term partners with a satisfactory payment history, alternative payment arrangements may be negotiated separately and confirmed in writing.

Bank charges, intermediary bank fees, and currency conversion charges arising from international payments shall generally be borne by the payer.

The net amount actually received by SoulFeed Diary shall correspond to the agreed payment amount.

产品发货时的剩余保质期应以双方订单及产品实际生产日期为准。

注意：

双方可针对不同产品约定最低剩余保质期要求。

SoulFeed Diary 将按照双方确认的产品规格及订单要求进行生产及交付。

如产品在运输过程中发生损坏，应根据双方约定的贸易条款及物流责任进行处理。

如合作伙伴发现产品存在数量、包装或质量问题，应及时通知 SoulFeed Diary，并提供相关批次、照片、视频及其他必要证据。

具体索赔时限及处理方式可在正式订单或合作协议中另行约定。

除报价单另有注明外，SoulFeed Diary 的产品报价建议有效期为 30天。

本文件为 SoulFeed Diary 的海外合作政策及商务条件说明，用于帮助合作伙伴了解基本合作规则。

具体产品价格、SKU、数量、包装、交付周期、付款方式、贸易条款及其他商业条件，以双方最终确认的报价单、订单、销售合同或正式合作协议为准。

如本政策与双方正式签署的合同或协议存在不一致，以双方正式签署的合同或协议为准。

For the avoidance of doubt, Initial Market Protection, Continued Regional Cooperation, and National Exclusive Distribution are separate arrangements.

• Is intended primarily for first-time overseas commercial partners;
• Requires no standard minimum purchase value;
• Is temporary;
• Generally applies to the applicable first-level administrative subdivision;
• Does not create permanent regional rights;
• Does not create national exclusivity.

• May be discussed following the Initial Market Protection Period;
• May be based on continued purchasing and active local market development;
• May provide continued protection within an agreed region;
• Requires separate written confirmation;
• Does not automatically create national exclusivity.

• Applies at the country level;
• Requires separate written confirmation and/or an Exclusive Distribution Agreement;
• Is subject to continuing monthly purchase requirements;
• May include additional market-development obligations, sales targets, channel requirements, and other conditions specified in the applicable agreement.

Expiry of an Initial Market Protection Period does not prevent the partner from subsequently discussing Continued Regional Cooperation or applying for National Exclusive Distribution.

This document sets out the general overseas cooperation policy and commercial framework of SoulFeed Diary and is intended to help overseas partners understand the basic cooperation structure.

Specific product prices, SKUs, quantities, packaging, Protected Regions, purchase targets, Exclusive Territories, exclusivity periods, covered products, sales channels, lead times, payment terms, delivery terms, and other commercial conditions shall be subject to the applicable quotation, purchase order, sales contract, Exclusive Distribution Agreement, or other formal written agreement confirmed by both parties.

For National Exclusive Distribution in particular, the applicable country, monthly purchase requirement, exclusivity period, covered products, distribution channels, performance requirements, renewal conditions, suspension conditions, and termination conditions should be separately confirmed in a formal Exclusive Distribution Agreement.

In the event of any inconsistency between this policy and a formally executed agreement between the parties, the formally executed agreement shall prevail.

Nothing in this policy shall be interpreted as automatically granting any distributor, retailer, wholesaler, importer, or other partner exclusive rights unless such rights have been expressly confirmed in writing by SoulFeed Diary.